Self-Service Pioneer

Self-Service Pioneer. Elsa Gasser introduced the first self-service stores in Switzerland in 1948, revolutionizing the retail industry. She was a key figure in…

Location: Elsastrasse, Zurich, Switzerland

Year:

Category: legendary

Elsa Gasser introduced the first self-service stores in Switzerland in 1948, revolutionizing the retail industry. She was a key figure in the development of the Migros company and played a crucial role in shaping the country's shopping culture.

Source: Strassenname: Elisabethenstrasse | Strassenname: Ellen-Widmann-Weg | Strassenname: Elsässergasse | Strassenname: Elsastrasse | Strassenname: Else-Züblin-Strasse

Self-Service Pioneer — Zurich, Canton of Zurich

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