Migros' Humble Beginnings

Migros' Humble Beginnings. The Migros company, a major Swiss retailer, was founded in Zurich in 1925 by Gottlieb Duttweiler, who introduced a new business mode…

Location: Kreis 4, Zurich, Switzerland

Year:

Category: legendary

The Migros company, a major Swiss retailer, was founded in Zurich in 1925 by Gottlieb Duttweiler, who introduced a new business model of selling daily necessities at low margins, paving the way for the modern discount store concept.

Source: Digitale Zeitreise: Kaufkraft und Mangel (Teil 2/8) | Digitale Zeitreise: Kaufkraft und Mangel (Teil 3/8)

Migros' Humble Beginnings — Zurich, Canton of Zurich

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